Privacy Policy
Last Updated: January 2026
Alliance Darwin ("we," "us," "our," or "Company") operates the website alliancedarwin.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in various ways, including:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering, contacting us, or subscribing to our services.
- Technical Data: IP address, browser type, operating system, device identifiers, and internet service provider information.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and gather usage data.
- Usage Data: Pages visited, time spent on the Site, links clicked, referral sources, and other clickstream data.
- Location Data: Approximate location information derived from IP addresses.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and our services.
- To analyse user behaviour and Site performance through analytics tools.
- To track affiliate commissions and conversions from linked casino partners.
- To personalise your experience and deliver relevant content.
- To communicate with you regarding Site updates, promotions, or customer support requests.
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud, security breaches, and illegal activity.
Cookie Policy
We use cookies and similar technologies to enhance your browsing experience. Types of cookies used include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to improve Site performance using services such as Google Analytics.
- Affiliate Tracking Cookies: Enable us to track referrals and commissions from casino partners.
- Marketing Cookies: Used to display targeted advertisements and measure campaign effectiveness.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. You may also opt out of analytics tracking by using browser extensions or your browser's "Do Not Track" settings.
Third-Party Links
Our Site contains links to third-party casino, gambling, and affiliate websites. We are an affiliate publisher and earn commissions when you click through and register with our partners. We are not responsible for the privacy practices, terms of service, or content of these external websites. Each linked casino and affiliate operates independently and maintains their own privacy policies. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.
Your Rights
As an Australian user, you have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). You have the right to:
- Access personal information we hold about you.
- Request correction of inaccurate or outdated information.
- Opt out of marketing communications.
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy rights.
Users from the EU/EEA may have additional rights under the GDPR. Users from the US may have rights under the CCPA or other state privacy laws. If you are subject to such laws, please contact us for jurisdiction-specific information.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the type of data and the purpose of processing. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our accounting and taxation obligations. You may request deletion of your personal information by contacting us, subject to legal and operational requirements.
Contact Us
If you have questions about this Privacy Policy, wish to access or correct your information, or lodge a complaint, please contact us:
Alliance Darwin
Email: privacy@alliancedarwin.com
Website: alliancedarwin.com
We will respond to privacy inquiries within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner at www.oaic.gov.au.